A firm with no audience and no ad budget, that needed its market to know it existed.
What was wrong
Posting by hand does not scale, and a ghostwriter costs five to ten thousand a month for someone who does not know the work.
What we found
The hard part was never the writing. It was deciding what to write about, and then doing it on a day nobody feels like it.
What we built
- A system that mines the week for what actually happened
- A writer that drafts from that, in one voice
- A daily run that sends twenty connection requests on its own
What changed
The work was seen 174,029 times in ninety days. Conversations started arriving instead of being chased.
What they own now
All of it. It runs on their machine, in their account, with nothing of ours left in the middle.