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Bon engagement

One number, not a list of ideas

Two weeks inside a thirty-person agency, looking for where the time goes

31people surveyedEveryone on staff. Survey sent to the full list.
5departments interviewedLeadership, Media, Integrated, DX, Creative and Design.
2 weeksstart to roadmapSigned 27 July. Delivery window agreed at two weeks, outer bound.

A thirty-person creative agency in Australia. Four delivery teams and a leadership group.

What was wrong

Revenue was growing. Margin was not. Nobody could say where the hours were going, so nobody could say what to fix first.

What we found

We sat with every team and asked the same six questions. Then we put the answers against their own salary costs. The expensive work was not the work anyone complained about.

What we built

Nothing yet. That is the point of this stage.

What changed

They stopped guessing. One named target, what it costs them every month at their own rates, and the maths on what fixing it pays back.

What they own now

The full roadmap, in writing. Theirs to keep whether they carry on with us or not.